By Cheris Shun-ching Chan
How do businesses promote existence coverage in a rustic the place dying is a taboo topic? In Marketing Death, Cheris S.C. Chan explores either how and why the lifestyles coverage has controlled to emerge in China, a rustic with an entrenched cultural stigma opposed to the very subject of loss of life. Drawing on broad ethnographic fieldwork and interesting with present scholarship, Chan explores the approaches and micro-politics through which international and family businesses have negotiated neighborhood cultural resistance and created a industry despite it. In doing so, she asks better questions about how diversified societies view and cost existence and demise, what's intended via "cultural values," how they have interaction with a suite of fragmented cultural instruments to compellingly set up participants' functional day-by-day lives, and the way the industry is stimulated through them. Chan tells a narrative not only of the emergence of the chinese language existence assurance undefined, yet of the dynamic relationships among tradition and markets, neighborhood norms and international impacts in a single of the world's fastest-growing economies.
Marketing Death is the 1st publication to supply a sociological research of the emergence of a lifestyles coverage industry outdoors of a eu or American context. via in-depth learn of the growth of an whose detailed "product" - playing on one's personal unexpected demise - has consistently met with a degree of resistance, yet by no means extra so than in China, Chan offers a brand new lens for figuring out how smooth capitalist agencies are subtle to areas with disparate cultural traditions.